Agility PR worked with Axis Communications in the UK & Ireland principally, but also advised on agency selection for Axis’ PR agency network around Europe during a six year engagement from mid-2002 to early 2009. Our work covered the time in which the company established itself as the global market leader in network video. Between 2004 and 2008 the company grew from being a $100m turnover business with 60% focus on network video to becoming a global business with over $300m turnover and near 100% focus on network video. The long-running content-driven campaign centred on educating the market that IP-Surveillance was a realistic and future-proof alternative to traditional analogue-based CCTV technology. Emphasis on educational articles and case studies continually reinforced this position over the period. Agility PR worked alongside the now EMEA marketing director of Axis to create strong, high quality news flow, customer success stories and in-depth case studies. We also created sales collateral and even video testimonials based on these case studies. Work also included submitting and securing speaking opportunities, award entries, organising round table events, press tours to Axis’ headquarters in Sweden, analyst relations and much more.