Agility PR has been working with pensions and investments administration software company and IT consultancy Dunstan Thomas for more than six years. We have designed and implemented a series of highly successful PR campaigns designed to support Dunstan Thomas, sales efforts over the years. These campaigns have been engineered to deliver coverage, thought leadership materials and ultimately lead to the creation of a business guide which customers and prospects download as well as a physical printed booklet that is given out at events as well as at prospect and client meetings. The latest campaign focused on a major development in financial services namely wrap platforms. Agility PR executed an extensive survey of pensions providers and advisers to ascertain their plans for development and use wraps and attitudes to them. The findings of the survey generated good coverage and generated enough interest to secure placement for a number of articles on the back of it. These articles, once published in key financial adviser and pensions trade media, were then adapted to fit into a 20 page business guide which was published in July 2009. A series of media briefings at publication stimulated interest in the guide and led to more than 200 requests for the guide within 3 months of launch. The guide continues to attract interest and is even being referenced by other respected industry sources. Dunstan Thomas has secured business during this campaign with several wrap platforms including Ascentric and Novia. Our work for Dunstan Thomas operates at the ideal level of integration with business and sales development and it is this integration which helps makes these campaigns so effective, perhaps explaining why Dunstan Thomas, is our longest standing client.
Christopher Read, Chairman, Dunstan Thomas Holdings:
“I consider Agility PR to be a key long-term partner in Dunstan Thomas business development. Their work is directly integrated with our sales efforts. If we are planning to roll out a new proposition which we want the market to know about it, Agility PR has a knack for articulating the offering and making it compelling to the guys we are trying to reach. Their brand of PR really offers you the level of bite which pulls prospects in your direction while building the brand consistently and effectively. They offer PR for grown-ups that are trying to do move their business forward fast.”