Many IT firms that we work with are operating in markets that are growing by more than 20% year-on-year, some are in much more mature markets where growth is unlikely to exceed 5%. Either way your objective is normally to increase your share of your market. We can make sure the perception of your business is in line with your ambition and capability by shining a light on it through sustained PR campaigns designed to differentiate you from the competition and highlight your understanding of the technical and market-specific issues affecting your market. One software company we have worked for over the last six years, Dunstan Thomas, works with us on one single but totally integrated sales and marketing campaign. Each campaign is designed to last 9 months. Each campaign is designed to generate thought leadership materials which are then bundled together to create a piece of sales collateral in the form of an A5-sized Business Guide. These guides have over the years focused on issues as diverse as CRM, preparing for regulatory changes in the pensions industry and most recently, Wrap platforms.
Follow this link to find out more about how PR content can generate sales longer-term and read about our work with Dunstan Thomas.