We have worked with VCA Technology since June 2009 specifically to help them launch their first video content analytics platform into the UK professional security market. VCAsys has already been embedded onto TI’s DaVinci DSP chip and the Korean camera and video encoder manufacturer which has a stake in VCA Technology had already committed to put VCAsys into several of its ranges of encoders and network cameras. It was important that VCA spread the word to the professional security community as quickly and with as much impact as possible. Within a month of starting with VCA Agility PR was able to launch VCAsys through a series of face to face briefings with key professional security titles. During these briefings Agility PR secured more than a dozen commissions for by-lined articles. The upshot was a total of 12 pieces of coverage within a month of launch evenly weighted between news pieces linked to the launch and by-lined articles which all illustrated the founder of VCA Technology’s status as one of the fathers of Video content analytics and a visionary in the space. Agility PR completes the launch campaign for VCA in January 2010 by generating further exposure for partnerships that are now being cemented with camera providers and video management systems providers alike prior to expanding the campaign overseas.
Kevin Waterhouse, sales & marketing director, VCA Technology:
“I have been pleased with the speed at which our team at Agility has got to grips with our offerings and created compelling news materials and a string of technical articles. A half day conference call was enough of a brief to enable them to write five high quality by-lined articles in little more than a month. Their work definitely got the message out that VCAsys was a serious analytics offering from a serious player with pedigree. We have also worked with their corporate finance partners – Quantum Partners – to explore options for investor-backed expansion going forward.”