What are you planning?

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Expanding into EMEA and beyond?

Agility PR builds bespoke PR agency networks around your requirements rather than foisting a specific agency on you regardless of whether they are right for you or not just because they are the affiliate or wholly-owned agency in that territory. That said, we have preferred partners in all key EMEA countries today including Norway, Finland, Sweden, the Netherlands, Belgium, Spain, Italy, Germany, France, South Africa and the Middle East. We prefer working with like-minded independent agencies rather than big PR groups. This way you can be sure that the most senior individuals will also be working day to day for clients. This level of involvement, we believe, is critical to ensuring consistently high quality of service that rises with the amount of time that you buy from us. It’s commonsense really but is all too easily forgotten in the quest to plug in PR support across multiple territories in a big hurry. How then do we ensure that all agencies are “singing from the same hymn sheet”, pumping the same messages to the same audiences proactively? The answer is that is our job as the Hub Agency for you. We can take all the management, reporting and evaluation work off you – making sure that you are getting consistently high quality results country by country whilst giving localities the scope to localise the campaign for best results in a specific country.

Read more about how Agility PR has helped businesses use PR to boost their business profile.

 

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Proving expertise in your market?

Agility PR works with some software integrators which are naturally looking to travel further up the value chain into IT consultancy. But to be consultants of real authority in very specific fields they need to be perceived to be the experts that they are. This becomes more critical the more focused you are on one market and the more specialist that market is. Find out here how we worked with one integrator in the contact centre field to help position them as leading authorities in market-specific areas like Workforce Management (WFM), Decision Management and Multi-Channel Communications.

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Attacking new vertical market?

One way of growing your business is by taking your technology and adapting it for use in a new market. Partnerships may help you navigate your way into these markets but you must also “talk their language”. We help companies to accelerate the credibility they need to succeed in new markets by engaging relevant vertical sector magazines armed with sector-specific case studies, comment and opinion. Our consultants have lots of knowledge in key markets for technology like education, transport, retail, central and local government and we can put this to work to help you fast track entry into these markets.

If you would like to read how Agility PR has helped with this in the past, please click here.

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Raising your profile?

Agility PR builds bespoke PR agency networks around your requirements rather than foisting a specific agency on you regardless of whether they are right for you or not just because they are the affiliate or wholly-owned agency in that territory. That said, we have preferred partners in all key EMEA countries today including Norway, Finland, Sweden, the Netherlands, Belgium, Spain, Italy, Germany, France, South Africa and the Middle East. We prefer working with like-minded independent agencies rather than big PR groups. This way you can be sure that the most senior individuals will also be working day to day for clients. This level of involvement, we believe, is critical to ensuring consistently high quality of service that rises with the amount of time that you buy from us. It’s commonsense really but is all too easily forgotten in the quest to plug in PR support across multiple territories in a big hurry. How then do we ensure that all agencies are “singing from the same hymn sheet”, pumping the same messages to the same audiences proactively? The answer is that is our job as the Hub Agency for you. We can take all the management, reporting and evaluation work off you – making sure that you are getting consistently high quality results country by country whilst giving localities the scope to localise the campaign for best results in a specific country.

If you would like to read about how we have helped clients achieve this effectively, please click here.

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Supporting your sales efforts?

Many IT firms that we work with are operating in markets that are growing by more than 20% year-on-year, some are in much more mature markets where growth is unlikely to exceed 5%. Either way your objective is normally to increase your share of your market. We can make sure the perception of your business is in line with your ambition and capability by shining a light on it through sustained PR campaigns designed to differentiate you from the competition and highlight your understanding of the technical and market-specific issues affecting your market. One software company we have worked for over the last six years, Dunstan Thomas, works with us on one single but totally integrated sales and marketing campaign. Each campaign is designed to last 9 months. Each campaign is designed to generate thought leadership materials which are then bundled together to create a piece of sales collateral in the form of an A5-sized Business Guide. These guides have over the years focused on issues as diverse as CRM, preparing for regulatory changes in the pensions industry and most recently, Wrap platforms.

Follow this link to find out more about how PR content can generate sales longer-term and read about our work with Dunstan Thomas.

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Launching a new product or brand?

If you want your new product or brand launch to be successful then PR is an important weapon in your armoury – spreading the word fast through news coverage, demo briefings and much more. If you feel you also need to educate the market about the benefits of the new offering, then Agility PR has the skills, expertise and enthusiasm to do the job.

Follow the link to see how Agility PR used public relations to launch a new brand for VCATechnology