At Agility PR we start every engagement with a new client by building a strong understanding of the market in which it operates, as well as the challenges and threats it faces. We look at the diverse on and offline media that serves its markets and aim to explore angles, approaches and tactics which are likely to be of interest to that media and also are relevant to the client’s offering and ideas. When all this thinking and planning is done we go to work to help them promote their business in an intelligent and impactful way.

Topics addressed for clients include:

• The challenges faced by channel players of the convergence of voice, data and information security onto single network infrastructures (for Westcon Group)

• The need for predictive testing in electronics manufacturing (for Omron)

• The importance of integrating safety systems effectively into plant automation systems (for Omron Europe)

• WEEE & RoHS directive response (for Silicon Infusion)

• The importance of intelligent video analysis for the network video and professional security markets (for Axis Communications)

• The challenges of website accessibility compliance (for Immediacy)

• Addressing the potential of the trend towards convergence in the channel (from Freedom)

• The advantages of network video over traditional analogue CCTV systems serving the professional security market (for Axis Communications)

• The challenges of managing post A-Day pensions administration (for Dunstan Thomas)

• The need for more comprehensive information security services for SME businesses (for Castelaine)