Building Freedom’s name through vertical sector coverage

The Client

Freedom Communications, Northern Europe’s most successful integrator of Alcatel voice systems now developing its data capabilities as it takes advantage of opportunities presented by the trend towards convergence

The Brief

To help Freedom build its reputation in the channel and beyond to core vertical markets including local government and healthcare as the company grows into a fully fledged 'super VAR' convergence player.

Implementation

Agility PR focused on maximising coverage around customer order stories for Freedom. It was able to work closely with Trafford Metropolitan Borough Council, Teesdale District Council and London Zoo immediately following completion of successful implementation of new systems and as a result achieved significant coverage for Freedom in channel, vertical and IT trade media.
Results

Agility PR has consistently generated more than four pieces of coverage per month over a two year period for Freedom from a standing start in April 2004. The majority of coverage came from customer-linked stories and softer corporate news stories developed and issued by Agility PR. Freedom recently bought The Telephone Company and is currently building its data capabilities and offerings.