The rules of communications are changing with the advent and proliferation of cost-effective Web 2.0 applications, collaboration tools, social media, CRM and mash up tools. But what does it all mean and how can businesses of every size put it to work to keep in touch with clients, prospects, partners and other key influencer audiences? As a PR/communications business we saw it as our duty to look more closely at what some of these tools can add to communications campaigns.

The best way to immerse ourselves, we thought, was to engage a specialist online communications provider and go on our own journey to put these tools to work  – learning as we go. We found one in the shape of Amplify which is wholly responsible for helping us move this website into the modern age and teaching us how to harness modern communications tools to help reach out to the people we need to speak to so that we can keep moving forward. You can read more about how we supported Amplify’s launch in Our Clients section or by clicking on Amplify. If you think that Amplify might be able to help your business, do get in touch with us or them direct. Suffice to say we are talking to our clients about the need to look at putting some of these tools to work to amplify their direct communications with these audiences.  Indeed we are doing a good deal of the strategic development and content generation for online communications campaigns for our clients now.