Agility PR, one of the UK’s fastest growing technology public relations consultancies¹, has won a brief to support public relations activity for a leading network key management and cash in transit security solutions provider.

iB Management Solutions, which was founded in 2001, gained rights to develop and distribute a key management system specifically for the automotive sector using hardware from Traka, a leading key system manufacturer based in the UK.  iB markets its key management system offering for the automotive trade under the brand name ‘eTag’.  

The company has had considerable success in marketing its eTag solution to the automotive trade, focusing on prestige car dealerships across the UK.  eTag is currently installed across 40% of the Mercedes Benz dealership base and 35% of the BMW and Porsche dealership bases.  

The public relations brief will initially focus on developing media relations and generating coverage in the car dealership and professional security trade with a view to expanding its customer-base beyond the UK prestige car dealership world.

Tactics will include surveys, news flow, case studies, by-lined articles and media briefings.

Paul Smith, managing director, iB Management Solution commented:
“We have selected Agility PR as we position ourselves for growth beyond our initial target market for eTag.  We are also investigating new solutions which will take us into new markets and Agility PR will be our partners in spreading the word as we change.

Miles Clayton, managing director of Agility PR responded:

"iB is clearly ahead of the game with its networked key management solution and we believe there is a great potential growth for this and other iB innovations as they come through."

1Agility PR has consistently achieved a place inside PR Week's Hi Tech Top 40 agencies every year since 2005. It achieved sales of 253,000, growing by more than 20 per cent in its financial year ended 30th June 2009.

About Agility PR
Agility PR was formed in 2003 and now has four senior consultants working from offices in Stevenage, Herts.  Agility PR was founded by Miles Clayton who has 18 years of IT PR experience, most of it spent promoting IT hardware, software, services, telecoms and electronics brands.  Agility PR continues to go from strength-to-strength with new hires and by broadening and deepening its skill-base.  For more information, visit www.agilitypr.co.uk

For further information about Agility PR, please contact:
Miles Clayton, Managing Director, Agility PR Limited
Tel: +44 (0) 1438 310 139.  Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it