B2B Technology PR · Fintech · Paytech · Pensions · Physical Security · AutomotiveTech · BetTech · Cybersecurity
PR for technology firms that need to be taken seriously, quickly.
Agility PR is a B2B technology PR and marketing consultancy. Thirty years of experience, applied directly to your positioning: increasing your presence rapidly and consistently in your chosen target markets. Not filtered through three layers of account management.
About Agility PR
Thirty years in PR, and a low tolerance for theatre.
Agility PR is Miles Clayton. That is the point of it, not a caveat. Clients get three decades of B2B technology PR experience applied directly to their campaign, by the person who designs it for you. You are not paying for a fresh graduate account executive to learn about your tech and the markets you are selling to.
The work is closer to strategic marketing than to traditional PR. Positioning, original market research, thought leadership content and sector specific campaigns, all aimed at sharpening your positioning and increasing the credibility of fintech, paytech, pensions, physical security, automotive tech, bet tech and cybersecurity firms, faster and more effectively than they can manage on their own.
I would rather turn work down than spend a year inside somebody else’s internal politics. The good programmes are the ones where an argument gets settled by evidence.
Miles Clayton, Founder
Credentials
30 years
in public relations
Since 1997
Member of the Chartered Institute of Public Relations
MSc
In Public Relations at the University of Stirling, where corporate comms, investor relations, and B2B and B2C PR disciplines are taught from communications theory through to practical campaign planning and execution.
7 tech specialisms
known properly, not superficially
PR Services
A strategic marketing partner, not a press release shop.
Every client engagement starts with the same basic questions: what do you need your target audience to know about you and what evidence needs to be given to them to persuade them that you have the right products, skills, knowledge and expertise to help them to be more successful and efficient.
Positioning & PR strategy
Most tech firms are able to describe what they’ve built but struggle to explain why it matters to anyone who isn’t already a customer. We fix that first by helping you gather and articulate the primary audiences you need to reach, the product or service claims you must land, and the proof that you deliver.
Your PR strategy must be a short yet comprehensible one-pager you can understand and argue with, not a 100-slide desk that nobody reads or understands.
Flagship service
Market Research-led Thought Leadership Campaigns
Original research is the single most effective marketing asset a B2B technology company can own. It makes you the source rather than just another commentator, gives journalists a reason to reference your brand, and generates brand awareness, engagement and MQLs for an average of two years after you’ve commissioned the study.
We handle the whole market research-led campaign: finding the right research agency, making sure they can reach the target audience you need to reach and impress, designing your survey so it delivers the right blend of business intelligence and insight which feeds your thought leadership campaign, helping highlight the most eye-catching findings, and building the campaign which maximises media coverage and leads for years to come.
Thought leadership
A thought leadership content programme without clear expression of your tech expertise and/or domain knowledge will not work. So, we work closely with your chosen senior executives to find the positions that they are genuinely willing to defend, and the tech and market expertise pools which they want to expose. It’s critical to be able to shine a consistently strong spotlight on your leaders’ take on the direction and challenges of the market you serve, explaining where you fit into the shifting market ecosystem.
Editors publish arguments. They ignore summaries of what everybody already agrees on.
Sector-based campaigns
Campaigns aimed at the sectors of the market which are most likely to buy your product or service, with a little persuasion. The key is to identify that market’s obsessions, most urgent pain points, and readiness for change. Develop content which taps into that intelligence and presents your product or service as a valuable solution in that context.
Media & analyst relations
Day-to-day press office, proactive writing and pitching of news stories, executive briefings of editors and analysts, planned features commentary programmes, all based on high quality content which meets audience requirements.
Launches, funding & milestones
The set-piece moments: product launches, funding rounds, acquisitions, partnerships, regulatory approvals. Planned properly, embargoed properly, and framed as something a reader cares about rather than an internal milestone.
Messaging & spokesperson coaching
Message frameworks that survive contact with a real journalist, and preparation for the executives who have to deliver them, including the questions they would rather not be asked.
Industry Awards Submission Service
Identify your most valuable industry, enterprise tech, business and/or sector awards. Help you select the right award categories. Read and answer criteria questions closely and succinctly. Support entries with the right proof in the right format: written success stories, testimonial letters, video case studies.
EMEA Hub Agency
Agility PR has built a strong network of like-minded B2B tech-focused PR agencies that can help you build your brand right across EMEA. The network was hand-picked during an 8-year period as lead PR agency for IP video market leader Axis Communications as it expanded into a global player. Many of those partner agencies are still owned and run by the same founders; others have sold to larger groups but retain managerial independence.
Agility PR is well placed to serve as both your UK & Ireland delivery agency and Hub Agency managing your network of partner agencies across EMEA: briefing and onboarding selected agencies, monitoring quarterly deliverables, providing your messaging matrix, vetting media targets, defining budgets and priorities region by region, and providing a central point of contact and billing hub for your marketing team and EMEA spokespeople.
PR and AI Visibility
Closing the Gap between Buyers and Sellers
Agility PR is now delivering even more for its clients by working alongside AI Visibility specialist Optimistics
Your next customer has probably already met you, or one of your competitors, before they ever reach your website. They met you inside an answer from ChatGPT, Gemini, Copilot or Claude, and in the trade publications they trust. Agility PR and Optimistics have joined forces to make sure that, in both places, the name they meet is yours.
Buyers now start with AI, not your website
The B2B buying journey has moved. According to Forrester, 94% of business buyers now use AI somewhere in their buying process. Twice as many buyers name generative AI or conversational search as their most important information source as name any other source.
The shift is sharpest at the very start of the search: G2’s 2026 research, based on 1,076 B2B software buyers, found that 51% now begin their research with an AI chatbot more often than with Google. Responsive’s 2026 survey of 350 business buyers found that two-thirds use generative AI tools as much as, or more than, traditional search engines.
IT buyers have changed fastest
By the time a prospect reaches your website, most of the decision has been made. Buyers start with five to eight vendors and cut that to three or fewer before any formal evaluation begins. If you are not in the key GenAI answers at the outset, you may never make the shortlist.
Technology buyers show how quickly the shift has happened. By January 2026, TrustRadius found that 63% of technology buyers had used AI during their purchase journey. The research also found that 83% shortlisted three or fewer products, so there are few places left for vendors who are not visible early on.
Crucially, IT buyers do not take AI answers on trust. TrustRadius found that 94% of buyers who use AI fact-check its responses. When they check, they turn to credible third-party sources such as reviews, trade media coverage and expert commentary.
For IT vendors, this creates a double test. You need to appear in the AI answer, and you need independent coverage that confirms it when the buyer goes to check. That’s why we’ve teamed up with GEO specialist Optimistics so all bases from media to social and the LLMs are covered.
Why great PR matters more, not less
AI platforms do not invent their answers. They draw on what has been published about a company, its people and its sector: trade coverage, expert commentary, thought leadership articles, case studies, analyst commentary, and well-structured website content. In other words, they draw on the raw material of good PR.
That is where Agility PR’s expertise lies. We write a wide range of content for our clients’ websites, social media profiles and the media, aimed squarely at the decision makers they need to reach. We know which stories, opinions and evidence make a senior buyer sit up and take notice, and which trade titles they read.
What has changed is that this same content now has a second audience: the large language models that buyers consult before they ever pick up the phone. Content that earns credible coverage and answers buyers’ real questions is exactly the content AI platforms are most likely to cite.
Two specialists, one integrated service
To meet buyers in both places, Agility PR has partnered with UK-based Optimistics, a Search Engine Marketing (SEM) specialist and an early mover in Generative Engine Optimisation (GEO). GEO is the discipline of making sure a brand is found, understood and recommended by AI platforms such as ChatGPT, Gemini, Copilot and Perplexity.
Together we now offer an integrated PR and AI Visibility Service. Agility PR leads on the message, the stories, the content and the media relationships. Optimistics adds AI visibility research, SEO planning, optimisation briefs and measurement. Each discipline makes the other work harder for you.
How the new PR+GEO Service works
The service runs as a continuous five-stage cycle, built around your existing PR programme rather than replacing it.
Stage 1
Discovery and shared planning
We build on your comms brief, target audiences and commercial priorities, and agree the questions your buyers are really asking.
Stage 2
SEO and credibility building
We strengthen your website’s accessibility, evidence, expertise and supporting proof, so that both search engines and AI platforms trust what they find.
Stage 3
AI Visibility research
We test the prompts your prospects use, see which competitors and sources the AI platforms cite today, and identify where you can win out.
Stage 4
Research-informed PR and content
Those findings feed your stories, editorial calendar and media outreach, backed by supporting website content.
Stage 5
Reporting and refinement
We track AI Visibility, website traffic and engagement each month, and use what we learn to sharpen the next cycle.
The result is one joined-up plan that hones your message and your content, gains regular, Tier-1 traditional media coverage and builds your presence on the LLMs at the same time.
Closing the gap between B2B IT buyers and sellers
The gap between buyers and sellers is no longer just a sales problem. It opens long before the first conversation, in the AI answers and trade articles where shortlists are quietly decided.
Our integrated service closes that gap. Your company appears in the key generative AI platforms for the prompts your prospects use, and in the trade publications those same prospects trust. When they finally reach your website, they arrive already persuaded. You are a trusted authority.
To find out how visible your business is to AI platforms today, ask us for a Complimentary AI Visibility Review.
Agility PR in action
Case studies, not client logos
Browse the work by specialism, or scroll through the full back catalogue.
Fintech · AI consultancy
A total of 16 placements of proposition-led news and thought leadership content were generated in an intense six-month delivery phase, including editorial placements in both The AI Journal and Enterprise Times.
Fintech · Paytech
Agility PR has provided a highly reliable, high quality stream of thought leadership content based on regular monthly CEO briefing calls, including a 6,000-word white paper published via Mypinpad’s website which has gained over 150 downloads and counting.
Automotive
Traka Automotive is now acknowledged to be the market leader in network key management in the dealership space in the UK, and has successfully launched into Ireland and South Africa.
BetTech · Sportsbook marketing automation
Over a 10-month campaign Agility PR generated 16 pieces of media coverage in Tier-1 gaming trade publications, and 6 award entries which produced 1 award win and 3 high profile shortlistings.
Physical security · IP video
Over a relationship that ran from 2003 to 2017, Axis evolved from an emerging challenger into the global market leader in network video surveillance, with Agility PR averaging 34 pieces of trade coverage a month in 2008.
Physical security
Over a four year period, we promoted an average of five customer stories to the media annually, and edited them for publication on NW Security’s website, plus 15 thought leadership and corporate PR profile pieces.
Physical security · VMS
Secured numerous media briefings and coverage for commissioned articles, as well as case studies and technical thought leadership content.
Physical security · imaging tech
Successful market penetration enabling senior technical audiences to quickly grasp the differentiators of this offering, and providing a springboard for successful business development meetings with camera vendors and chip manufacturers alike. Spectral Edge was acquired by Apple in the final quarter of 2019.
Physical security · VMS
14 editor briefings, 10 press releases and 6 by-lined articles generated 69 pieces of coverage across the three countries, with an Advertising Value Equivalent of £127,650 against a total budget of just £23,000.
Pensions · IFA
More than a dozen strong pieces of news coverage were generated in the core trade media in the six-month period in which Agility PR focused on creating and selling in strong and positive trade news stories.
Pensions · fintech
The campaigns highlighted Dunstan Thomas’ expertise in digital engagement and transformation projects and generated significant new orders, driving the business into territory previously occupied only by very large technology platform players.
Pensions · fintech
With two strong spokespeople active, thought leadership coverage more than doubled from an average of 14 pieces a year to 35, from the same number of articles, building brand awareness and engagement through regular twice-monthly opportunities to see.
Cybersecurity · insurance
Gained positive insurance trade coverage, and created a downloadable ‘Guide to Building Healthier Cyber Risk Insurance Books of Business’, which was licensed to AIG and embedded into Unisys.
Physical security · Awards entry writing
Brit Sec was announced as a finalist in the Event Security category, one of more than a dozen awards and 30-plus shortlistings that Agility PR-written entries have helped clients secure over the years.
Fintech · ESG data
The campaign garnered 73 pieces of valuable coverage within the 12-month launch campaign period, and the management report was downloaded 75 times by December 2022. GaiaLens received a Highly Commended badge in Pensions Expert’s Pension and Investment Provider Awards for ESG Data Provider of the Year, and won the Rising Star Award in the National Start Ups Awards 2022 for the London & the East of England region.
Fleet management software
Achieved consistent, high-profile coverage in fleet, automotive, financial director and HR management trade media to help build a subscriber customer base following launch.
Enterprise IT
We transformed the OneDeploy website into an engaging and informative site focussed on enabling technical audiences to quickly grasp the business benefits and technical differentiators of this enterprise-level Windows deployment solution.
Energy · fintech
Helped build consistent thought leadership and powerful authority in a competitive market.
Flagship offering: market research
The fastest route to authority is owning the data.
In B2B technology, the quickest way to be quoted is to be the source. We design and run original research, surveying the decision-makers in your market, then turn the findings into a report, a media campaign, a sales asset and a speaking platform. One piece of work doing four jobs.
Most consultancies treat research as an occasional extra. For our clients it is usually the engine of the entire programme.
Sectors
Sectors understood from the inside
Fintech
From WealthTechs and AdviserTechs, to AI-driven ESG scoring and carbon accounting solutions, we understand and promote the technologies changing how money is managed, invested and moved. We turn complex tech-led propositions into stories that matter to financial advisers, fund managers, asset owners and the financial trade press – all grounded in hard evidence, rather than hollow claims of market disruption.
Paytech
We understand the payments world from acquirers to issuers, ISOs, PSPs, PTS terminal vendors and SoftPOS innovators, and the topics which matter to paytechs: from embedded payments to stablecoin, A2A transfers, wallets, MPoC standards movements, cross-border payments and neobank-led innovation. We help paytechs engage in the industry topics driving adoption of their vision, products and platforms.
Pensions
Full disclosure: we worked to ensure pensions and adviser platform tech innovator Dunstan Thomas had exponential share of voice for over 20 years. No surprise then that the business was sold, in the pandemic, for 10x EBITDA to Curtis Banks, and is now part of Nucleus Financial plc. We have also helped launch and promote hybrid, DC and CDC pension products for the likes of SpirePS, TPT Retirement Solutions and Arboreum Pensions, respectively.
Physical Security
A founding Agility PR client was the inventor of the world’s first network camera, Axis Communications – their lead agency for over 10 years, helping this market maker position itself as the IP video market leader across EMEA. We have also worked for VMS market leaders Milestone Systems and Axxonsoft, IP video specialist Veracity, and image fusion pioneer Spectral Edge, acquired by Apple just six months after we began working with them.
AutomotiveTech
B2B tech suppliers selling into the automotive market including corporate fleet management, franchise and independent car dealerships, service and PDI centres.
BetTech
B2B suppliers and platforms to the igaming, sportsbook, casino and esports operators.
Cybersecurity
B2B software, managed security services providers and consultants.
Client view
“Miles at Agility PR has an ability to accurately read where we are heading. He then makes sure that our PR, media and marketing content is fully-aligned with that positioning. Like all fintech businesses this is a moving target, so the trick is to use creative campaigns, combined with fresh and insightful content to ‘thought lead’, helping us increase our profile and engage more deeply with both prospects and existing customers alike.”
Chris Read
Founder and CEO of Dunstan Thomas (until February 2024 after the acquisition of Curtis Banks by Nucleus Financial)